The flagship procurement event to benchmark your strategy with the world’s biggest companies

ProcureCon Europe is the flagship procurement event to benchmark your strategy with the world’s biggest companies. Our forum offers valuable insights and networking opportunities, and sponsors a platform to showcase their leadership in the procurement space to a targeted audience of 306 decision-makers.

This past September, over 510 attendees gathered in the heart of Barcelona for three days of industry collaboration. They shared successful strategies, explored future plans, and built connections during dedicated networking sessions, workshops, and interactive roundtables. The event further fostered connections through experiences like the networking drinks reception and gala dinner.

Here's a look at some of the key procurement professionals at ProcureCon Europe:

Airbus, Almirall, Amazon, Asahi, Bayer, BMW, Ecolab, Ferrari, Finnair, Netflix, Novo Nordisk, Radisson hotels, Rockwool, Sabic, Shell, Siemens, Unilever, Whirlpool, Hilton, Nestle


“ProcureCon Europe Series - the whole event was a true blast. It's incredible how much we can achieve together when brainstorming in the same room. I'm ready for next year in Vienna!” - Ana Pertot, Head of Procurement Commercial, R&D and Design, Zeekr Europe


The Full Spectrum of Procurement Leaders

CPOs and heads of procurement need a well-coordinated strategy to succeed in today's dynamic procurement ecosystem. Measuring, optimising, and monitoring performance is crucial, but figuring out how to do it effectively in a constantly evolving environment can be challenging.

At ProcureCon Europe, you would have met the full spectrum of industry leaders, all looking for solutions in the next 6-12 months.

The audience breakdown at ProcureCon Europe read as follows:

View the full list of attendees here.



An Unrivalled Speaker Faculty

74 industry experts packed the agenda with 66 sessions tackling the hottest challenges and exciting opportunities facing procurement professionals today.

We discussed topics like driving procurement into the future, cultivating our procurement talent, building a sustainable future, and combatting uncertainty. We also gained insights into how these experts are shaping their strategies and models to meet the evolving demands of the market.

Below are just 10 of the brilliant speakers we heard from:

  • Maria Oehler, Group Chief Procurement Officer, Domino's Pizza
  • Dr. Arnd Hirschberg, Chief Procurement Officer, Transformation of Industry, Siemens Energy
  • Francisco De Quinto Arredonda, Chief Procurement Officer, Allianz España
  • Frank Arendt, Chief Procurement Officer, Migros Industrie
  • Karolina Hagberg, Chief Procurement Officer, Ahlsell
  • Snehal Satya, Head of Technology Sourcing EMEA, Netflix
  • Marco Longeri, Head of Direct Materials, Ferrari
  • Manlio Tognoni, Group Head Indirect Procurement, Lindt & Sprüngli
  • Alessandro Marras, Indirect Procurement Director, Beko Group
  • Marc Vathauer, VP Procurement Crop Science, Bayer

Take a look at the full lineup of speakers and topics discussed by downloading our agenda here.


The Hottest Topics

The agenda offered insights into the latest trends and best practices in the procurement industry. Various topics from Digital Transformation & Sustainability to Talent and Diversity & Risk Mitigation were particularly standing out to stay ahead in the evolving procurement landscape. The integration of AI and technology into procurement processes was a major theme. Attendees explored how to leverage AI for tasks like data analysis, contract management, and supplier relationship management.

Procurement's role in driving sustainability and achieving ESG targets was a key focus. Discussions centered on how to navigate greenwashing, implement circular economy practices, and measure sustainable impact.

Attracting and retaining top procurement talent, especially women, was a significant topic. Strategies for building diverse and high-performing teams were shared. Given the ongoing economic uncertainty, attendees discussed how to build resilient supply chains, manage risks, and ensure business continuity.


“What a fantastic few days at ProcureCon Europe Series in beautiful Barcelona! It was great reconnecting with familiar faces and meeting new procurement enthusiasts.” - Ross Dawson, Practice Lead - Procurement, Supply Chain & Operations, Eton Bridge Partners.


Social Media Was Buzzing

The conversations didn’t stop at ProcureCon Europe & social media buzzed with insightful discussion. Here’s a glimpse of some of our favourite post on LinkedIn:

Procure Ai, past ProcureCon Europe Sponsors - “Last week, our founders participated in ProcureCon Europe Series 2024 in Barcelona! It was two days packed with interactive sessions and exciting discussions on how the fusion of procurement and AI is set to transform processes and drive efficiency within organisations. Kudos to ProcureCon Europe Series for hosting such an inspiring event and celebrating the 25th anniversary at Julieta’s, and for including Procure Ai in this exciting journey!”

NextLink Group, past ProcureCon Europe Sponsors - “We've had an incredibly rewarding experience over the past three days at ProcureCon Europe Series 2024, in Barcelona. The event had it all - workshops, thought-provoking talksm and fantastic networking opportunities! NextLink Group is proud to have not only attended but also sponsored this dynamic event, which brought together over 500 procurement professionals from around the globe. Over the course of three action-packed days, our team connected with industry leaders, explored cutting-edge trends, and benchmarked best practices alongside some of the world’s largest companies. A huge thank you to WBR for executing such a well-orchestrated and insightful conference.”

We even had a social competition running throughout the course of the conference, with the chance to win some amazing prizes!


“It was an enriching event at ProcureCon Europe Series last week, where we explored the latest challenges in procurement through engaging panels, workshops, and roundtable discussions accompanied by excellent networking opportunities. Thanks for the efforts for this amazing event WBR. Keenly waiting for the next years’ episode.” - Benan Orhon, Strategic Sourcing Manager – EMEA, ITW


SAVE THE DATE

ProcureCon Europe 2025 – 23 - 25 September 2025, Austria Center Vienna

ProcureCon Europe 2025 is shaping up to be even bigger! With sponsors already securing their spots, don't miss your chance to meet the industry's top decision-makers, so get in touch with our team!

Get in touch here.

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