Digital Procurement Transformation: AI, Data & Mindset Shifts | Donna Künzler

Digital Procurement Transformation: AI, Data & Mindset Shifts | Donna Künzler



What does it really take to drive successful digital transformation in procurement? Recorded onsite at ProcureCon Europe 2026, Donna Künzler, Head of Procure to Pay Process Excellence and Digital Transformation at ABB Robotics, shares her insights on the challenges and opportunities shaping the future of procurement. From overcoming data quality challenges and driving technology adoption to embracing agentic AI, Donna explores why successful transformation requires more than simply implementing new systems. Key topics discussed include: Why mindset and change management are critical to digital procurement transformation The importance of data quality over technology alone How to measure successful technology adoption Moving from perfection to progression when implementing change The growing role of agentic AI in procurement over the next five years Watch the full interview for practical insights into building a more digitally enabled, future-ready procurement function.