ProcureCon Europe Exclusive: Insights on Negotiation with Giuseppe Conti

ProcureCon Europe Exclusive: Insights on Negotiation with Giuseppe Conti

At 2025's ProcureCon Europe event in Vienna, Graham Crawshaw from CASME caught up with Giuseppe Conti, founder of Conti Advanced Business Learning, to talk about his new book on negotiation and the wealth of experience behind it. In this lively conversation, Giuseppe shares stories from over 20 years in procurement, including lessons learned from high-stakes supplier negotiations at Procter & Gamble.

He reveals how his book, with its 67 short, story-driven chapters, offers practical insights and real-world strategies for procurement professionals. The interview also highlights Giuseppe’s recent milestones—turning 60, publishing his book, and winning Best Negotiation Professional of the Year. With reflections on successes, failures, and the importance of helping your counterpart “win” in negotiations, this discussion is packed with wisdom for anyone looking to sharpen their negotiation skills.

A massive thank you to Giuseppe and Graham for taking the time to have this chat.