ProcureCon 2025

23 - 25 September 2025

Austria Center Vienna

Cristina Sangiorgi

Customer Learning Hub Leader Sky

I'm Cristina Sangiorgi, currently leading the Customer Learning Hub at Sky Italy, where I’m responsible for the learning and development of our customer-facing workforce and change management.

My career has taken me on a unique journey—from working as a creative producer, to managing production categories as a global Procurement Manager, and now to shaping learning strategies that empower people to grow and adapt.

I’m a strong believer in the power of daily skill-building routines and the importance of critical thinking—especially in today’s fast-changing, VUCA and BANI world.

I’m passionate about helping individuals and teams thrive through diversity, curiosity, adaptability, and continuous learning.

As a moderator, I bring energy, empathy, and a deep appreciation for the diverse perspectives that drive innovation in procurement and beyond.

So see you at Procurecon!

Day 3 | 25th September 2025

9:50 AM Keynote Panel: Mastering Influence in Procurement: How Can You Use Soft Skills to Lead Strategic Negotiations and Drive Business Value?

  • How can you enhance procurement’s strategic influence by mastering executive communication and planning? 
  • How have you leveraged soft skills to navigate complex negotiations to evolve your interactions with suppliers?  
  • How do you approach a negotiation with a supplier who is not prepared for the negotiation? 
  • How can you develop storytelling, business case pitching, and internal stakeholder engagement skills to drive greater business value? 

Check out the incredible speaker line-up to see who will be joining Cristina.

Download The Latest Agenda