ProcureCon 2025

23 - 25 September 2025

Austria Center Vienna

Donna Avellana Künzler

Head of Procurement Excellence & Digital Transformation ABB

Donna Avellana Künzler is a seasoned Process Improvement and Digital Transformation Leader with over twenty-five years of experience in global business and IT process improvement, risk and controls assurance, and transformation program delivery. Currently, Donna is the Head of Procurement Process Excellence & Digital Transformation for ABB’s Robotics and Discrete Automation business. She is also an award-winning author, non-profit board member, and board member of neurotechnology company Limbic Life.

Day 1 | 23rd September 2025

11:45 AM Keynote Panel: Choosing The Right Digitisation Path: How Can You Digitise Procurement To Enhance Governance & Efficiency?

  • What processes should you digitise and what is the right path to digitise?  
  • How do you build a governance framework to drive digital adoption and ensure seamless integration? 
  • How do you ensure digitisation drives control, visibility and financial results? 

Day 2 | 24th September 2025

9:25 AM Keynote Presentation: Future-Proofing B2B Payments: How to Maximize Value from Financial Partnerships and Digital Innovation

  • How to navigate the B2B payments ecosystem to optimize economic benefits and streamline processing 
  • How to evaluate banking partners using key success criteria to ensure strategic alignment and support 
  • How to embrace digital payment innovations to drive efficiency and future-ready procurement operations 


Check out the incredible speaker line-up to see who will be joining Donna Avellana.

Download The Latest Agenda