ProcureCon 2025

September 23 - 25, 2025

Austria Center Vienna

Huso Hasanovic

Executive Director, Digital Sourcing & Procurement Estee Lauder
Innovative and forward-thinking business leader with deep expertise in digital transformation and leading change. Specialized in designing and implementing digitally enabled and agile Procurement operating models and leading global business transformation. Bringing hands-on experience driving efficiency, enabling cross-functional alignment and creating competitive advantage through value chain-integrated procurement solutions. Serving as Advisor to Start-Ups in the ProcureTech space and contributing to Gen AI Whitepapers, Huso is recognized for his thought leadership and is invited regularly as speaker on Digital Procurement, Gen AI and Organizational Change topics. Passionate about developing diverse talent, fostering collaboration, and translating big-picture strategy into actionable, results-driven execution. At Estée Lauder Companies, Huso’s leadership in transforming procurement through technology, automation, and digital strategies has been a game changer, steering the business through a procurement evolution across +20 countries globally. Pioneering the deployment of AI technologies has enhanced efficiency, reducing tender cycles with 50% and enabled key spend areas to triple annual savings.

Day 1 | 23rd September 2025

1:55 PM Presentation Interactive: Connected Procurement Ecosystem: How To Integrate Tools To Create A Streamlined & Functional Ecosystem

  • How to integrate all manner of procurement tools for seamless operations 
  • How to streamline databases and processes to ensure compatibility across platforms 
  • How to set up a triage that the business perceives as value and does not circumvent 

Following the presentation you will then break out into a small group roundtables 

Check out the incredible speaker line-up to see who will be joining Huso.

Download The Latest Agenda