Irma is a Global Category Manager at Booking Holdings, responsible for sourcing Business Applications and IT consultancy services across brands. She previously served as a product manager on a Gen-AI Source-to-Pay redesign, leading process discovery, AI-enabled workflow design, and knowledge-graph modelling of the supplier universe to power AI agents. She combines large-scale technology sourcing with practical, hands-on AI adoption that goes beyond chatbots. She holds an Executive MBA from POLIMI in Digital & Innovation and Leadership & Transformation.