Bella started her career in professional services at Deloitte, where she built audit programs for major software vendors. Her time there culminated in running these programs on secondment for one of the vendors, protecting IP for her clients while generating revenue in the process.

Bella joined 2Data as a director in 2025 and has since taken on the role of Director of Sales & Marketing for the EMEA market. She now uses her vendor-side experience to help clients from the other side of the table, and sees it as her and the business's mission to put clients back in the driving seat of their software estates.

She enjoys sharing business insights as a thought leader, having spoken and moderated at multiple procurement and finance conferences around the world. Bella sees herself as someone who can understand technology deeply and translate it into terms a broader business audience can use. The highlight of her role is speaking with businesses, building proposals tailored to their specific challenges, seeing those proposals through to fruition, and experiencing their satisfaction at the end.