ProcureCon 2025

September 23 - 25, 2025

Austria Center Vienna

Laurence Reddy

Director of Procurement Architecture A.P. Moller - Maersk

Day 1 | 23rd September 2025

5:25 PM Start Up Gallery: Hear from the latest and greatest start-ups: Which one can best help you with your procurement priorities? – Cast your vote and the winner walks away with the Start Up Gallery trophy!

These exciting demos of pre-selected start-ups will present their innovative solution. The panel of experts will ask questions to assess their benefits to your business. You will then have the opportunity to vote for the start-up you think is the most innovative and adds real value to your business. Will you find the next big thing?


Start Ups:  

  • Andy Symmonds, Managing Partner EMEA, ProcureVue  
  • Josh Ryan, Co-Founder, Denova 
  • Lytica


Judges: 

  • Cyril Wasem, Chief Procurement Officer, The Vita Group 
  • Laurence Reddy, Director of Procurement Architecture, A. P. Moller - Maersk
  • Jose Velayos, Global IT Vendor Governance Lead, Roche 

Available for primary procurement professional 

Day 2 | 24th September 2025

5:15 PM Start Up Gallery: Hear from the latest and greatest start-ups: Which one can best help you with your procurement priorities? – Cast your vote and the winner walks away with the Dragons’ Den trophy!

These exciting demos of pre-selected start-ups will present their innovative solution. The panel of experts will ask questions to assess their benefits to your business. You will then have the opportunity to vote for the start-up you think is the most innovative and adds real value to your business. Will you find the next big thing?


Judges: 

  • Cyril Wasem, Chief Procurement Officer, The Vita Group 
  • Jose Velayos, Global IT Vendor Governance Lead, Roche 
  • Nina Bomberg, Chief Procurement Officer, Hamburger Energiewerke 
  • Laurence Reddy, Director of Procurement Architecture, A. P. Moller - Maersk

Check out the incredible speaker line-up to see who will be joining Laurence.

Download The Latest Agenda