Martin Bacigal

Martin leads global IT sourcing, advocating for the integration of future-proof AI frameworks with digital tools to enhance efficiencies, improve data quality, and drive innovation. His approach emphasizes maintaining a strong human-centric focus, ensuring change management aligns with the needs and skills of the workforce. At Nouryon, Martin has upskilled over 350 professionals worldwide to leverage use of Generative AI in procurement, making him a key resource for insights into strategic, people-driven AI integration. His passion for AI in procurement is evident through his advocacy with ProcureAI.tech, where he regularly reviews and shares insights on cutting-edge AI tools with industry peers and procurement professionals.