ProcureCon 2025

23 - 25 September 2025

Austria Center Vienna

Richard De Bree

Global Category Director Kraft Heinz

Experienced Procurement Leader with a demonstrated history of adding value and delivering savings in different industries, with a track record of building high performing teams. Currently working for Kraft Heinz, previously worked for Booking.com, CRH and Vodafone.

Day 1 | 23rd September 2025

2:25 PM Presentation: Streamline Category Management: How To Optimize Category Management Operations For Efficiency And Value Creation

  • How to evolve category management from spend to an ROI focus to align with overall business objectives to drive value and innovation  
  • How to standardize and streamline category management processes to reduce operational time spent and increase efficiency  
  • How to lead regional procurement communities with a global lens to share best practices and optimize performance   


Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda