ProcureCon 2025

September 23 - 25, 2025

Austria Center Vienna

Yuliya Babueva

Head of Indirect Procurement C&A

Yuliya Babueva, Head of Indirect Procurement at C&A, leads a team to drive strategic sourcing and procurement excellence. Yuliya has implemented cost-saving program and fosters functional and supplier partnerships. Passionate about collaboration and continuous improvement, Yuliya also focuses on Source-2-Pay maturity through process digitalization and standardization.

Day 2 | 24th September 2025

1:25 PM Panel: Prioritise Strategic Investments: How Do You Invest Your Resources When Juggling Conflicting Priorities?

  • How do you know which hat to wear when judging whether to invest in AI, talent, technology, data, sustainability to prioritise value-add for the business?   
  • What role does new technology play in elevating procurement’s seat at the table?  
  • How do talent development initiatives which allow for your team to get promoted impact your seat at the table?  
  • How can procurement contribute to strategic business growth plans? 


Check out the incredible speaker line-up to see who will be joining Yuliya.

Download The Latest Agenda